Membership MRR & Churn Calculator
See how price, new members and churn shape a membership over 12–36 months, and where growth levels off.
Members and MRR over time
Month 12
184 members · $5,515.68/mo
- Cumulative revenue (12 months)
- $39,202.10
- Steady-state ceiling
- 400 members · $12,000.00/mo
- Gross lifetime value per member
- $600.00
- Average member lifetime
- 20.0 months
Estimates only. Excludes taxes/VAT, refunds, chargebacks and payout fees unless stated. Not financial advice.
Assumptions & sources
Pure maths, no vendor data. Each month, existing members cancel at your churn rate, then new members join. Use your own churn figure; there's no universal benchmark.
- Excludes sales tax/VAT/GST, refunds, chargebacks, payout and FX fees (unless toggled), and promotions.
- No vendor data: this calculator only uses the numbers you enter.
How it works
- Members next month = members this month × (1 − churn) + new members.
- MRR = members × price. Net MRR also subtracts your fee drag (%).
- Steady state = new members ÷ churn. Growth slows toward this ceiling because cancellations eventually equal new joins.
- Lifetime value (gross) = price ÷ churn. Average lifetime = 1 ÷ churn months.
Worked example
At $30 a month, starting from 0 members, adding 20 a month with 5% monthly churn: after 12 months you'd have about 184 members and $5,515.68 MRR, with $39,202.10 collected in total. Membership levels off near 400 members, and each member is worth about $600 over their lifetime.
Frequently asked questions
What is a good churn rate?
We don't quote a benchmark because it varies widely by niche, price and community. Use your own cancellation data, or try a few values to see how sensitive your plan is.
Why does growth flatten?
Each month a fixed share of members cancels. As the member count grows, cancellations grow too, until they match new joins. That's the steady-state ceiling.
How do I include platform fees?
Paste the 'effective fee %' from the course platform fee calculator into the fee drag field.