Course Price Calculator: Price for Your Income Goal
Start from the money you want to keep each month and work backwards to a course price, using your own audience and conversion numbers.
Price for your goal
Price needed
Charge about $84.32
From 40 expected buyers a month (38 after refunds).
| Price | Buyers needed |
|---|---|
| $42.16 | 81 |
| $84.32 (suggested) | 40 |
| $168.65 | 20 |
If conversion is half what you expect, you'd need $168.34.
Estimates only. Excludes taxes/VAT, refunds, chargebacks and payout fees unless stated. Not financial advice.
Assumptions & sources
Pure maths, no vendor data. Conversion and refund rates are your inputs. We don't assume a benchmark or claim any price 'converts'.
- Excludes sales tax/VAT/GST, refunds, chargebacks, payout and FX fees (unless toggled), and promotions.
- No vendor data: this calculator only uses the numbers you enter.
How it works
- Expected buyers = people reached × conversion rate. Buyers you keep = buyers × (1 − refund rate).
- Price = ((goal + fixed costs) ÷ buyers kept + fixed fee per sale) ÷ (1 − payment fee %).
- Buyers needed at a given price = (goal + fixed costs) ÷ (net per sale), grossed up for refunds and rounded up.
- Sensitivity: the price you'd need if conversion were half your estimate.
Worked example
Goal $3,000 a month, $100 fixed costs, 2,000 people reached, 2% conversion, 5% refunds, fees 2.9% + $0.30: 40 expected buyers (38 after refunds), so charge about $84.32.
Frequently asked questions
What conversion rate should I use?
Use your own data from past launches, email click-throughs or pre-sales. If you have none, try a range and check the sensitivity line. We don't publish a benchmark.
Does this include platform plan costs?
Add them to monthly fixed costs. For percentage platform fees, use the effective fee % from the platform fee calculator.