GoHighLevel Pricing: Plans, Add-ons and What You Pay
Short answer
GoHighLevel has three plans: Starter at $97 a month ($970 a year) with 3 sub-accounts, Unlimited at $297 ($2,970 a year) with unlimited sub-accounts, and Agency Pro at $497 ($4,970 a year), which adds SaaS Mode. Every plan includes unlimited contacts and users and a 14-day free trial. Phone, SMS, email and AI usage is billed on top.
Last checked · Prices from gohighlevel.com (opens in new tab) and help.gohighlevel.com (opens in new tab) · how we check
On this page 6 sections
Key facts
| Plan | Monthly | Annual (per month) | Platform fee | Card processing | Limits |
|---|---|---|---|---|---|
| Agency Starter | $97 | $80.83 | None | Stripe 2.9% + $0.30 | 3 sub-accounts; unlimited contacts and users |
| Agency Unlimited | $297 | $247.50 | None | Stripe 2.9% + $0.30 | Unlimited sub-accounts; rebill phone and email usage without markup; basic API |
| Agency Pro | $497 | $414.17 | None | Stripe 2.9% + $0.30 | Unlimited sub-accounts; SaaS mode; automated sub-account creation; rebilling with markup; advanced API |
| Sources: gohighlevel.com/pricing (opens in new tab) · help.gohighlevel.com/support/solutions/articles/155000001156 (opens in new tab) · help.gohighlevel.com/support/solutions/articles/48001220605- (opens in new tab) | |||||
Last checked 27 Oct 2026 · All prices from gohighlevel.com/pricing (plan cards, add-ons list and FAQ).
Plans
| Plan | Monthly | Annual | Sub-accounts | Adds |
|---|---|---|---|---|
| Starter | USD 97 | USD 970 a year | 3 | Unlimited contacts and users, all core features |
| Unlimited | USD 297 | USD 2,970 a year | Unlimited | Rebill phone and email (no markup), basic API access |
| Agency Pro | USD 497 | USD 4,970 a year | Unlimited | SaaS Mode, automated sub-account creation, rebilling with markup, advanced API access |
Every plan comes with a 14-day free trial.
Usage fees and add-ons
On top of the plan price, HighLevel charges by usage for phone numbers, SMS, emails sent and premium AI. It also lists paid add-ons:
| Add-on | Listed price |
|---|---|
| AI Employee Growth | USD 50 a month per sub-account |
| AI Employee Unlimited | USD 97 a month per sub-account |
| Branded client portal app | USD 49 a month per sub-account |
| Dedicated email IP | USD 59 a month per IP |
| HIPAA compliance | USD 297 a month |
| SEO (powered by Search Atlas) | USD 79 a month per sub-account |
| White label mobile app | USD 497 a month |
| WordPress hosting | From USD 10 a month per site |
Payments run through your own provider. HighLevel lists Stripe, PayPal, NMI, Authorize.net, Square, Adyen and Razorpay, among others. WhatsApp integration, premium support and listings management are also listed as add-ons without a published price.
What a year costs
- Starter: $970 billed annually, against $1,164 for 12 monthly payments.
- Unlimited: $2,970 billed annually, against $3,564.
- Agency Pro: $4,970 billed annually, against $5,964.
Usage fees and add-ons come on top of these figures.
Who each plan fits, based on published features and pricing
This is a reading of HighLevel’s published plans, not a hands-on test.
- Starter fits a single business or solo marketer that needs up to 3 sub-accounts.
- Unlimited fits agencies adding client sub-accounts that want to pass phone and email costs on at cost.
- Agency Pro fits agencies that want to resell HighLevel as their own software, with markup on usage.
What this page doesn’t cover
It doesn’t estimate per-message SMS or email rates, which vary by country and usage. Compare plan costs in the funnel cost calculator, or see GoHighLevel vs Systeme.io, ClickFunnels vs Systeme.io and Systeme.io pricing.
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Frequently asked questions
How much does GoHighLevel cost?
Starter is $97 a month, Unlimited $297 and Agency Pro $497. Annual billing is $970, $2,970 and $4,970 a year, which works out to about 2 months free. Checked on gohighlevel.com/pricing on 27 Oct 2026.
Is there a free trial?
Yes. HighLevel offers a 14-day free trial on each plan. Its pricing page says billing begins automatically at the end of the trial unless you cancel, and usage-based fees may apply during the trial.
What is the difference between Starter and Unlimited?
Starter is limited to 3 sub-accounts. Unlimited allows unlimited sub-accounts, adds basic API access and lets you rebill phone and email costs to clients at cost, with no markup.
What does Agency Pro add?
Agency Pro includes everything in Unlimited plus SaaS Mode, automated sub-account creation, rebilling of phone and email with your own markup, user and agent reporting, and advanced API access.
Are there hidden fees?
HighLevel says the subscription covers platform features, but phone numbers, SMS, emails sent and premium AI usage are charged by usage. On Unlimited and Agency Pro you can rebill these costs to clients.
Are contacts or users limited?
No. HighLevel lists unlimited contacts and unlimited users on all plans. The main limit is sub-accounts: 3 on Starter and unlimited on the two higher plans.
Can I change plans later?
Yes. HighLevel says you can upgrade from Starter to Unlimited or Agency Pro at any time, and a mid-month upgrade is charged only the prorated difference. Downgrades are also allowed.